While everyone is celebrating the New Year, companies in the hardware and computer sector are already announcing price increases. This calls into question the price trend for this and subsequent years, as ASUS has stated that after January 5th, prices for its products will rise by up to 30% due to increased memory costs. Now, let’s delve into the details.
ASUS representatives announced that as global memory supply and production chains are beginning to falter, they are raising prices due to the simple increase in memory costs. They attribute this to production capacity shifting from consumer RAM to server memory. Although this decision to raise prices is not unexpected, it has come earlier than many anticipated. After all, the increase in memory prices is affecting laptops, PC components, and pre-built systems.
Furthermore, an ASUS manager stated that they do not expect memory prices to decrease in the first half of 2026, which is why the price adjustment is seen as justified. Many sources also report that the global laptop supply chain will shrink because rising memory costs will leave less room for price flexibility on laptops and their components. This will likely lead to a 5.4% annual decline in laptop production in 2026.
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