Against the backdrop of rising memory prices across all computer product sectors at the end of last year and the beginning of this year, claims emerged that Nvidia would supposedly discontinue the RTX 5070 Ti due to shortages and rising memory costs. This rumor initially came from ASUS. However, following this, Nvidia itself, and then later ASUS (presumably under pressure), refuted the statement about halting production.
Yet, despite these announcements, as you can see from the screenshot above, prices continue to rise. Overall, almost all offers are at or significantly above the €1000 mark. Many portals, including us, have checked various stores not only on Amazon but also, for instance, BestBuy in the USA, where many offers are around $1000. And it’s not just them; prices are increasing at many retailers and shops. Considering the systematic nature of these price hikes, it doesn’t seem like a mere markup from individual stores but rather appears to be a shortage of these graphics cards. This could lead to the quite logical conclusion that Nvidia is possibly deceiving everyone by claiming production hasn’t stopped. In reality, over recent years, a trend (though not obvious to everyone) has become very noticeable: the shift in the performance and direction of Nvidia’s “green” graphics cards.
In the past, they were aimed at everyone, with each series being more powerful, with more memory. In recent years, however, graphics cards haven’t necessarily become better in raw gaming performance but rather feature more CUDA cores, focusing on AI. This leads Nvidia, as the currently key graphics card manufacturer, to be less focused on the average consumer, and what we see is a consequence of that shift. It’s also worth remembering that the recommended price for the RTX 5070 Ti in the USA, for example, is $750.
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